Cheng Wan-Ni. 

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Abstract

This study concerns about the relationships between new media, carton, media mix and children. It explores the history of media mix, and how it developed. Then it explores the effects, changes of children's everyday life in the time of new media age. The study took media mix from cartons for instance, and on focus of the issues of child development, children's popular culture, children's consumer culture based on media mix.

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Keyword(s) : Children's popular culture, Carton, New media，Media mix