Singapore Centre for Chinese Language (SCCL) was invited to set up a book booth at the competition site of the 2025 National Chinese Challenge finals on 26 April 2025. The competition, co-organised by SPH Media's Chinese Media Group and Nanyang Girls' High School, was held at the One Punggol.

        A selection of popular children's books published by SCCL was featured, including the "Unboxing the Treasured Memories" Graded Picture Book Series and "Creative Lion" Illustrated Graded Book Series, both of which contain winning entries from national story writing competitions, as well as the "Rainbow Bridge" Interactive Graded Picture Book Series. Also featured were the "Singapore Kids' Picture Book Series" and "5E Add-on Children's Picture Books" developed by early education specialists.

        Other SCCL titles displayed in the booth include Help Your Child Learn Chinese Language Efficiently and Happily (available in both Chinese and English) specifically written for parents, and Wrapping Dumplings with Pandan Leaves: Critical Essays on Selected Singapore Chinese Literary Works, a curated collection of Singapore Chinese literary works with critical commentaries.

        The on-site book booth received a warm welcome from the public.

SCCL displayed and sold books at the event

The SCCL book booth attracted considerable public interest